Mission & Corporate Principles


Alethea Trading connects businesses and markets by supporting SMEs seeking to expand their business in the Middle East. As a trusted and experienced partner Alethea Trading will manage the business development process and act as a catalyst for a successful market entry.

Corporate Principles

Alethea is the Greek word for truth. While choosing the name of the company it became evident that strong values and principles will form the foundation of the company. The importance of these principles and ethical behavior needs to be safe-guarded at all times. Hence, the company name acts as a daily reminder of our principles and our guiding star:

Truth – Integrity – Persistence

Alethea Trading – true value