Brylcreem was for quite some time the household name in men hair styling and UK-based County Chemicals enjoyed soaring profits throughout the 1940s and 50s. But with changing styling habits away from tidy and sleek towards the wilder, longer hairstyle famed by the Beatles, Brylcreem lost its touch.
Desperate for alternative sales the company noticed unusual high sales from the remote part of the Arabian Peninsula. Could it be a new styling trend from the remote Kopen Pedicef (Vantin) Zonder Recept Online
, undiscovered, and isolated South of Yemen? Not quite.The presence of the British Army and an unusual application were found to be responsible. Interestingly, the cultural legacy of the British went far beyond language and technology but also covered products of daily use. Brylcreem, popular with the army for its sharp and neat look, thus made its way into South Yemen, where the British maintained a military base until the 1960s. However, the sales surge didn’t come from Yemenis adopting colonial styles but rather from tradition and innovative businessmen. The smart camel traders discovered the brilliant shine of Brylcreem. Camel beauty contests, today a multi-million dollar business, have a long tradition. And Brylcreem seems to have been the perfect product to make the camel fur shine in the brightest
, most adored color. Naturally, the size of the camel required a bit more Brylcreem than the human scalp. So finally, the explanation was found why full boxes of the fabulous cream were needed in Yemen.Are you looking for brilliant ideas to expand your business? Alethea is here to help. Contact us.
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