We are proud to announce that Alethea Trading FZE and Cash Consult Middle East FZ LLE agreed to a close cooperation in the field of cash logistics consultation. While Cash Consult Middle East FZ LLE is specialized in cash management related consulting for banks and CIT-Companies, Alethea Trading FZE focuses on business development and go-to-market consultation for SMEs. The …

Announcement of CooperationRead More »

The World Bank polled companies in 51 countries and 6 regions on the impact of Covid-19 on their sales. The figure shows that even 16+ weeks after the peak of the crisis sales were down devastating 43%. And what are the reactions of most companies? Extra (unpaid) leave Reduced working hours Reduced wages Laid off …

Sales under pressureRead More »

Brylcreem was for quite some time the household name in men hair styling and UK-based County Chemicals enjoyed soaring profits throughout the 1940s and 50s. But with changing styling habits away from tidy and sleek towards the wilder, longer hairstyle famed by the Beatles, Brylcreem lost its touch. Desperate for alternative sales the company noticed …

A tale of market brillianceRead More »

Culture influences every human’s behavior. Culture is learned by means of symbols, values and norms, aiming to achieve socialization. But what are the origins of these norms and values and how are they transferred if you look at the Middle East? As Huntington explained: The central elements of any culture or civilization are language and …

Inter-cultural awareness as a key to success in the Middle EastRead More »

Understanding the Middle East and in particular Saudi Arabia has never been easy. Now, amid an oil-war between Russia and Saudi Arabia, Corona crisis looming and Saudi Aramco becoming the most valuable company of the world key insights are needed more than ever. One might ask how to interpret the Kingdom’s actions? Two examples: the …

Understanding The Middle EastRead More »